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5,000 brake disks with unique text? How W+S Autoteile GmbH masters its online product communication.
Let's be honest, after the third brake disk it's difficult to write a variant and information-rich text here, isn't it? But W+S Autoteile GmbH has at least 5,000 brake discs in its range. Katharina Knaak is Online Marketing Manager for the online shop of W+S Autoteile GmbH and has taken on this and many other challenges. In this Meetup, she will share her experience of the possibilities and individual limitations of automated text creation. She will also reveal the purposes for which she uses GPT for copywriting.
WHAT QUESTIONS WILL BE ANSWERED?
- How do you create unique content for very similar products?
- What are W+S Autoteile GmbH's experiences with automated copywriting?
- What does W+S Autoteile GmbH use GPT for in its online product communication?
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Meet the Experts
Featured Speakers
Katharina Knaak
Onlinemarketing Manager, W+S Autoteile GmbH
Saim Alkan
CEO & Founder, AX Semantics
My journey has taken me from the world of events, across the oceans with the AIDA to the world of search engine optimization and finally to Minden, where I have been working as in-house SEO for our B2C online store W+S Autoteile since 2018. My focus is on content work for the store in the form of blogs, newsletters, category and product texts.
Saim Rolf Alkan is CEO and founder of AX Semantics and a pioneer in the field of automated content generation. After years of working successfully in the content space, he decided that companies needed a better tool: one that would allow humans and machines to work together to produce the amount of content needed to thrive in the digital age. Saim developed a content solution that generates high-quality text from data in 110 languages for industries such as e-commerce, publishing and finance. He is also a lecturer and speaker in the fields of online communication and "robot journalism" and has written several books and numerous articles.